The LEGO® Store to Open at Station Park
The LEGO® Store to Open at Station Park
-- Global toy brand will bring brick building experience to Farmington, Utah--
Enfield, CT, August 8, 2023: The LEGO Group, one of the world’s best-known toy manufacturers, is thrilled to announce the opening of a new LEGO® Store on August 11, 2023. The store will be located at Station Park in Farmington, Utah.
The new LEGO Store in Utah is the perfect destination for fans of all ages, with a wide selection of the latest LEGO sets and a whole host of exciting in-store play experiences, activities and events only available at LEGO Stores for budding builders including:
- Brick Specialists – Whether you’re picking out a gift, looking for the latest set, or bringing in your LEGO fan for a special treat, Brick Specialists can help you find a set that’s the perfect fit.
- Pick & Build Wall – choose the bricks and elements you want in all different shapes and colors. So grab a cup and fill it up with whatever pieces you choose!
- Hands-on Building – in-store play opportunities, including free build challenges and events each month.
- Build a Mini Tower – where you can mix and match from a wide selection of minifigure bottoms, tops, heads, hair pieces and accessories to customize your own minifigures.
“The LEGO store at Station Park will deliver an immersive LEGO Brand experience with a wide product assortment, hands on building experiences for our customers, exclusive promotions and fun events held in store with our amazing staff,” says Travis Blue, Vice President of Americas Brand Retail Stores, The LEGO Group. “Shoppers and children will encounter friendly and engaging Brick Specialists, unique LEGO experiences like our Build a Minifigure tower, Pick and Build Wall, and plenty of inspiration.”
“We are so excited to be welcoming the LEGO Group to Farmington. As we celebrate 10 years at Station Park, it continues to be so important for us that we partner with brands like the LEGO Group to provide the community with a space to play, gather and enjoy” says Chris Byers, Senior Vice President Leasing.
The LEGO Store will offer a full range of exciting new products and branded merchandise only available direct from LEGO Stores and LEGO.com. The new store will also offer plenty of benefits for members of the LEGO Insiders loyalty program, including exclusive VIP gifts with purchase, double point events and much more.
The LEGO Store will be opening its doors on August 25th and will celebrate with month-long promotions, including:
- I <3 LEGO Store Tile (Free Giveaway): Aug 25-27
- I <3 LEGO Store Tote (Gift with Any Purchase): Aug 28-Sept 3
- LEGO Store Yellow Truck (Insiders; $75+): Aug 26
- LEGO Store set ($120+): Aug 27
There are 114 LEGO Stores in North America, including flagship locations in Chicago, Illinois and New York City as well as at the Mall of America in Bloomington, Minnesota, Disney Springs in the Orlando area and Downtown Disney in Anaheim, California.
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About the LEGO Group
The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK, Shanghai, China, and Singapore. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO brick, it is one of the world's leading manufacturers of play materials.
Guided by the company spirit: "Only the best is good enough”, the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning. LEGO products are sold worldwide and can be virtually explored at www.LEGO.com.
For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit www.LEGO.com/aboutus.