The LEGO® Group opens brand store in Farmington this summer.
This summer the LEGO Group will open a new retail store at Station Park in Farmington, Utah. The LEGO® Store will be the brand's second official store in Utah. LEGO fans of all ages will have a great time within the brand new 2,153ft² store, with endless opportunities to fully immerse themselves in the world of LEGO bricks with:
- LEGO Pick and Build Wall: The Pick and Build Wall is a great way for customers to select the exact elements that they require for their builds.
- Brick Specialists: Whether customers are picking out a gift, looking for the latest set, or bringing a LEGO fan in for a special treat, Brick Specialists can help find the perfect set.
- Hands-on play opportunities: Free build events are hosted in stores for even more LEGO fun.
- Build a Mini Tower: Visitors can mix and match from a wide selection of legs, torsos, heads, hair pieces and accessories to customize LEGO minifigures.
“The LEGO® store at Station Park will deliver an immersive LEGO Brand experience with a wide product assortment, hands on building experiences for our customers, exclusive promotions and fun events held in store with our amazing staff,” says Travis Blue, Vice President of Americas Brand Retail Stores, The LEGO Group. “Shoppers and children will encounter friendly and engaging Brick Specialists, unique LEGO experiences like our Build a Minifigure tower, Pick and Build Wall, and plenty of inspiration. We are also excited to expand our outdoor lifestyle portfolio adding a new landlord partner, CenterCal.”
The brand-new store offers a wide range of new products only available directly from LEGO stores and LEGO.com. In addition, customers can sign up for our free LEGO VIP program, where members will receive benefits at the new store such as exclusive gifts with purchase, double points, events and much more.
The official opening date and dates for in-store events will be announced soon. Keep an eye on LEGO.com/Stores for more information and updates on this new location.
For further information please contact AMS PR:
Molly Martin
About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO® bricks, allows children and fans to build and rebuild anything they can imagine.
The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which means “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 140 countries worldwide. For more information: www.LEGO.com.
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